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[Infographic] Social Media Influence on Small Business

Social Media is here to stay, but you already knew that. But did you know that 75% of customers now rely on social media to influence their purchasing decisions? Social Media is becoming one of the key ways that small business communicate with their customers and in the 5 year’s it’s projected that their social […]

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10 Tips for Creating a Great How To Video

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want […]

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10 SEO Tips for Video Marketing.txt

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that […]

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8 Tips for Writing an Effective Video Script

It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script. If you are planning on a one-minute video, it may surprise you […]

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LinkedIn

In case you haven’t heard, LinkedIn Products & Services are going away – that’s right, LinkedIn is doing away with their Products & Services tab for company pages… and any recommendations that others may have posted for your company’s products & services will disappear as well 🙁 You can still download those recommendations (see the […]

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Marketing versus Sales on Facebook

What’s the difference between marketing on Facebook and selling on Facebook? Which is more effective and why?  Here are a few insights to help you with your social media marketing strategy. First of all, there is a difference between personal Facebook profile pages and Facebook pages for business.  If you market using a personal profile […]

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W3 Group’s David Wright quoted in GigCoin on Social Media and SEO

Optimizing Social Media Content for Search Engines: What Works Best? That’s the title of an article that came out on GigCoin today. The article looks in particular at 5 social media sites and their impact on SEO: Flickr, YouTube, Digg, StumbleUpon, and Tumblr. Others are addressed as well, and there are some useful tips from […]