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Viral Video Marketing Brilliantly Executed

You’ve probably heard of Viral Marketing.  You may have heard of a Viral Video.  Here’s an example and analysis of some brilliantly executed viral video marketing by LG for one of their flat panel TVs. First, what is Viral Video? According to Wikipedia, A viral video is one that becomes popular through the process of […]

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I swim with sharks.

My company, W3 Group, provides services in an area that is, unfortunately, festering with swarms of sharks.  That area is SEO, or Search Engine Optimization. These “sharks” I’m referring to aren’t literally fishes with sharp teeth, but they are man-eating (or at least budget-eating) predators. What am I talking about? Well, if you’re a small […]

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Small Business Marketing Tip

Here’s a simple marketing tip for small businesses (or bigger businesses, too) if you use a cash register. Make your cash register make your cash register ring more. What? No, that’s not a typo.  Your cash register can help you make more sales. How? Well, it’s pretty simple.  Most modern cash registers allow you to […]

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Why Should You List Your Site in Local Directories?

If your business is geared towards getting local business, such as a retail store, restaurant, auto service center, car dealership, etc., one of the first things you’ll want to do once your website is up and running is to get it listed in all of the various local directories that you can. If you’ve searched […]

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Marketing versus Sales on Facebook

What’s the difference between marketing on Facebook and selling on Facebook? Which is more effective and why?  Here are a few insights to help you with your social media marketing strategy. First of all, there is a difference between personal Facebook profile pages and Facebook pages for business.  If you market using a personal profile […]

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10 Tips on How to Research Your Competition

This article originally appeared in Inc. Magazine and was published on May 11, 2011.  David B. Wright of W3 Group is quoted in the article – his tip appears as #8 in the article.  The article in its entirety is posted here, or you can view the original on Inc. Magazine’s site here. (Update) The […]