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Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some […]

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[Infographic] Social Media Influence on Small Business

Social Media is here to stay, but you already knew that. But did you know that 75% of customers now rely on social media to influence their purchasing decisions? Social Media is becoming one of the key ways that small business communicate with their customers and in the 5 year’s it’s projected that their social […]

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Local Businesses and Marketing on the Web.

Having a strong online presence is the most important factor to whether your local business still haven’t got the memo. We reveal how local business owners are using (or not using) the internet to grow their business. And it’s no surprise considering that 66% of consumers said that they were influenced by their local network […]

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Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking […]

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10 Tips for Creating a Great How To Video

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want […]

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10 SEO Tips for Video Marketing.txt

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that […]

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Lots of Changes from Google

Google is CONSTANTLY making changes to how they determine search results as they strive to deliver more relevant results for what people are actually looking for. Google has had more than the usual number of changes recently (39, to be exact, just in May alone). You may already know about one of the biggest – […]

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Atlanta Video SEO mini case study

Atlanta Video SEO mini case study At W3 Group Marketing, we do a lot of experimentation on what it really takes to rank high on the search engines and to get more customers.  Of course we’re learning from Google, Yahoo! Bing and others, plus lots of other SEO “gurus” but we don’t stop there – […]

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Why Should You List Your Site in Local Directories?

If your business is geared towards getting local business, such as a retail store, restaurant, auto service center, car dealership, etc., one of the first things you’ll want to do once your website is up and running is to get it listed in all of the various local directories that you can. If you’ve searched […]