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Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some […]

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[Infographic] Social Media Influence on Small Business

Social Media is here to stay, but you already knew that. But did you know that 75% of customers now rely on social media to influence their purchasing decisions? Social Media is becoming one of the key ways that small business communicate with their customers and in the 5 year’s it’s projected that their social […]

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Local Businesses and Marketing on the Web.

Having a strong online presence is the most important factor to whether your local business still haven’t got the memo. We reveal how local business owners are using (or not using) the internet to grow their business. And it’s no surprise considering that 66% of consumers said that they were influenced by their local network […]

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10 Tips for Creating a Great How To Video

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want […]

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10 SEO Tips for Video Marketing.txt

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that […]

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8 Tips for Writing an Effective Video Script

It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script. If you are planning on a one-minute video, it may surprise you […]

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5 Tips for Casting Your Video

The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video. However, even if all of these elements fall into place, […]

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Learn about SEO at the Marketing Small-Medium-Sized Businesses: Get More Business! Meetup

Online Ticketing for Marketing Small-Medium-Sized Businesses: Get More Business! powered by Eventbrite In our first meetup, you’ll learn about SEO. We’ll be covering the basics of Search Engine Optimization, why you should care, what it means for your business, and what it takes to make this a winning strategy for attracting more customers for your […]

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I swim with sharks.

My company, W3 Group, provides services in an area that is, unfortunately, festering with swarms of sharks.  That area is SEO, or Search Engine Optimization. These “sharks” I’m referring to aren’t literally fishes with sharp teeth, but they are man-eating (or at least budget-eating) predators. What am I talking about? Well, if you’re a small […]