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[Infographic] Social Media Influence on Small Business

Social Media is here to stay, but you already knew that. But did you know that 75% of customers now rely on social media to influence their purchasing decisions? Social Media is becoming one of the key ways that small business communicate with their customers and in the 5 year’s it’s projected that their social […]

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Marketing versus Sales on Facebook

What’s the difference between marketing on Facebook and selling on Facebook? Which is more effective and why?  Here are a few insights to help you with your social media marketing strategy. First of all, there is a difference between personal Facebook profile pages and Facebook pages for business.  If you market using a personal profile […]