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Marketing Blog

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Marketing versus Sales on Facebook

What’s the difference between marketing on Facebook and selling on Facebook? Which is more effective and why?  Here are a few insights to help you with your social media marketing strategy. First of all, there is a difference between personal Facebook profile pages and Facebook pages for business.  If you market using a personal profile […]

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10 Tips on How to Research Your Competition

This article originally appeared in Inc. Magazine and was published on May 11, 2011.  David B. Wright of W3 Group is quoted in the article – his tip appears as #8 in the article.  The article in its entirety is posted here, or you can view the original on Inc. Magazine’s site here. (Update) The […]

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Dissecting SPAM: Email Marketing Mistakes You Should Never Make

I was going through my SPAM folder this morning, and noticed an email so bad that violates so many principles of proper, effective (and legal) email marketing that I just had to share my take on it. 1) Email address: The sender used the name “Louis” but the email address was a string of 18 […]

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W3 Group’s David Wright quoted in GigCoin on Social Media and SEO

Optimizing Social Media Content for Search Engines: What Works Best? That’s the title of an article that came out on GigCoin today. The article looks in particular at 5 social media sites and their impact on SEO: Flickr, YouTube, Digg, StumbleUpon, and Tumblr. Others are addressed as well, and there are some useful tips from […]

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What is SEO?

Some of the links in this website are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers whether or not there is a material connection to the brands, products […]