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Marketing Blog

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WARNING! New Facebook Phishing Scam

I got this in my inbox today and was compelled to warn others about this.  It looks like a legitimate Facebook friend request email, but when you look a little closer, it’s anything but legitimate. It’s a wolf in sheep’s clothing; a phishing scam disguised as a legitimate Facebook friend request. OK, it’s not truly […]

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The Cobbler’s Children Have the Worst Shoes… Is This True for Your Business?

Mine certainly has been a victim of this…my website, while effective from some standpoints, isn’t where I want it to be yet, and that’s partially because I’ve been busier working on things for my clients and not as much time on my own website.  Especially when a business is starting out and growing (or struggling […]

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Viral Video Marketing Brilliantly Executed

You’ve probably heard of Viral Marketing.  You may have heard of a Viral Video.  Here’s an example and analysis of some brilliantly executed viral video marketing by LG for one of their flat panel TVs. First, what is Viral Video? According to Wikipedia, A viral video is one that becomes popular through the process of […]

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I swim with sharks.

My company, W3 Group, provides services in an area that is, unfortunately, festering with swarms of sharks.  That area is SEO, or Search Engine Optimization. These “sharks” I’m referring to aren’t literally fishes with sharp teeth, but they are man-eating (or at least budget-eating) predators. What am I talking about? Well, if you’re a small […]

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Atlanta Video SEO mini case study

Atlanta Video SEO mini case study At W3 Group Marketing, we do a lot of experimentation on what it really takes to rank high on the search engines and to get more customers.  Of course we’re learning from Google, Yahoo! Bing and others, plus lots of other SEO “gurus” but we don’t stop there – […]

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Atlanta Press Release SEO Case Study

You’ve probably seen press releases issued for all sorts of newsworthy events – a new CEO, major new account, research studies published, company mergers, IPOs, and more.  And you’re no doubt well aware that these are released with the intention of getting the person or company (or companies) exposure in the news.   But did you […]

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Small Business Marketing Tip

Here’s a simple marketing tip for small businesses (or bigger businesses, too) if you use a cash register. Make your cash register make your cash register ring more. What? No, that’s not a typo.  Your cash register can help you make more sales. How? Well, it’s pretty simple.  Most modern cash registers allow you to […]

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Why Should You List Your Site in Local Directories?

If your business is geared towards getting local business, such as a retail store, restaurant, auto service center, car dealership, etc., one of the first things you’ll want to do once your website is up and running is to get it listed in all of the various local directories that you can. If you’ve searched […]