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Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking […]

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10 Tips for Creating a Great How To Video

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want […]

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10 SEO Tips for Video Marketing.txt

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that […]

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8 Tips for Writing an Effective Video Script

It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script. If you are planning on a one-minute video, it may surprise you […]

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5 Tips for Casting Your Video

The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video. However, even if all of these elements fall into place, […]

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5 Tips for an Effective Video Call to Action

When it comes to creating videos to promote your business, it is natural to want only the highest-quality videos attached to your brand name. But if you are new to video marketing, the technical requirements of making a great video can be all-consuming. You need to write the perfect script, find the best voice over […]

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Marketing Workshops with the World Trade Center Atlanta

  It’s this week! Thursday, Feb. 18th from 12:00-1:45 pm is the first of a series of digital marketing workshops I’m leading in conjunction with the World Trade Center Atlanta and sponsored by Collllor. Open to the public, $30 for WTC members and $45 for non members. I promise it’s worth every penny and then […]