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Marketing Workshops with the World Trade Center Atlanta

  It’s this week! Thursday, Feb. 18th from 12:00-1:45 pm is the first of a series of digital marketing workshops I’m leading in conjunction with the World Trade Center Atlanta and sponsored by Collllor. Open to the public, $30 for WTC members and $45 for non members. I promise it’s worth every penny and then […]

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[Infographic] Three Ways to Drive Local Traffic Fast with Facebook Advertising

Facebook Advertising Infographic Here’s a useful (and actionable) infographic covering three ways to drive local traffic fast by using Facebook advertising.  If your prospects are on Facebook, this is one way to bring them to your website and help them become clients, customers or patients. First, as long as you’re here, please like and share […]

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Free Marketing Magazine: Clicks to Clients

We’re proud to announce the publication of the first issue of Clicks to Clients magazine, a free marketing magazine filled with actionable tips, tactics and strategies designed to help you get more business. The first issue includes: Reputation management: 4 simple steps to protecting your reputation online Making websites work: 5 ways your website is […]

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Marketing Is Persuasion

Most of us realize that persuasion is a part of everyday life – we’re conditioned from birth to use persuasion tactics to get what we want, from milk to  even though we don’t necessarily realize the logic and science behind those tactics or why they’re so effective. It’s also an inseparable part of marketing – […]

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How to Follow Up with Inactive Prospects

Many of you know that two of the keys to making sales are benefit and urgency. Both of those should be used effectively in your marketing, whether you’re marketing to businesses or to individuals. But what do you do with those leads that have gone cold?  Maybe, for whatever reason, those in active prospects haven’t […]

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How Do I Get Testimonials for My Business?

Here’s another guest post from J.W. “Jim” Straw – this one originally appeared in his April 2012 Business Lyceum newsletter. This month’s issue was prompted by a question I received from a Business Lyceum Attendee … “Dan Kennedy always emphasizes testimonials.  What if you are new to the business and don’t have any?” Although Dan […]

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Where To Place Your Classified Ads

One of the least kept secrets in the Mailorder industry. by: J.F. (Jim) Straw If I have been asked once, I’ve been asked a thousand times; in different ways…”Where Should I Place My Classified Ads?” Well…the renowned philosopher/sage/pundit; Anony Mouse, put it this way, “Give a man a fish and you will feed him for […]