Most of us realize that persuasion is a part of everyday life – we’re conditioned from birth to use persuasion tactics to get what we want, from milk to even though we don’t necessarily realize the logic and science behind those tactics or why they’re so effective. It’s also an inseparable part of marketing – […]
Marketing Blog
...
Many of you know that two of the keys to making sales are benefit and urgency. Both of those should be used effectively in your marketing, whether you’re marketing to businesses or to individuals. But what do you do with those leads that have gone cold? Maybe, for whatever reason, those in active prospects haven’t […]
...
For those of you who don’t know, Foursquare is a location-based social network, where users “check in” at physical locations. It’s a little more “real life” based than many social networks, as it’s based on where you actually are. I enjoy using it, but am far more selective on who I am friends with on […]
...
One of the most common questions we are asked, by new businesses and established companies alike, is “what do I need to get started marketing my business online?” The basics are a website and a way to reach your customers again and again. For a website, you need a domain name (like the online equivalent […]
...
These days, there are more ways than ever to generate leads online for your business. Obviously the bigger ones such as Facebook, twitter, LinkedIn, YouTube and so on should be part of your overall strategy. A little less well-known are sites such as Sales Spider, Thumbtack, YourBizListing, and more. These types of sites have some […]
...
Here’s another guest post from J.W. “Jim” Straw – this one originally appeared in his April 2012 Business Lyceum newsletter. This month’s issue was prompted by a question I received from a Business Lyceum Attendee … “Dan Kennedy always emphasizes testimonials. What if you are new to the business and don’t have any?” Although Dan […]
...
One of the least kept secrets in the Mailorder industry. by: J.F. (Jim) Straw If I have been asked once, I’ve been asked a thousand times; in different ways…”Where Should I Place My Classified Ads?” Well…the renowned philosopher/sage/pundit; Anony Mouse, put it this way, “Give a man a fish and you will feed him for […]
...
Everyone who follows the ever-changing SEO world has no doubt learned (and perhaps experienced personally) how Google’s Penguin update dramatically changed how links to your website are valued. It’s all in line with their overall goal of delivering better, more relevant search results for anyone who uses Google. The same basic goal holds true for […]
...
Google is CONSTANTLY making changes to how they determine search results as they strive to deliver more relevant results for what people are actually looking for. Google has had more than the usual number of changes recently (39, to be exact, just in May alone). You may already know about one of the biggest – […]
...
Here’s another marketing mistake, this time in the email marketing department. This is a screen shot of an actual email I received this morning. This needs no further explanation – the lesson is simply to ALWAYS send a test message before sending the mail out to your entire list. As you can probably read from […]